BIOEFFECT won the Marie Claire Sustainability Award 2021.

Dr Björn Örvar is the co-founder and Chief Scientific Officer of BIOEFFECT. He received his Ph.D. in Plant Molecular Biology from the University of British Columbia and was a post-doctoral fellow at McGill University before returning to Iceland to launch ORF Genetics and later BIOEFFECT.Is Marie Claire's first Sustainability Awards 2021Best use of technology for good(Technology Best Youth Division)AwardWas.

Marie Claire focused on how to "celebrate a brand with a purpose" to create great awards, protect the brand, and make a difference in the environmentally friendly world.

Dr. Björn Örvar, Co-Founder and Director of Science at BIOEFFECT, said: "It is a real honor for BIOEFFECT to receive a beauty award that truly appreciates our commitment to a more environmentally friendly future. There is no more joy."
Sustainability is mainly done by Marie Claire UK.More than ever, we recognize that it is important for consumers to take small steps to minimize their environmental impact and support brands that make it easier.

The jury consisted of a Marie Claire team and a guest panel of 30 prominent sustainability activists, experts and ideological leaders in the business. Following BIOEFFECT, Claire wanted to convey the following.

"Iceland's skin care brand BIOEFFECT was created by three scientists who, after 10 years of research, discovered a way to bioengineer a plant-based human replica of barley plant-derived EGF (epidermal growth factor). One of the skin's most important growth factors, EGF stimulates the production of collagen and elastin, helping to keep the skin healthy, plump and youthful.

Is it impressive?You will be even more impressed with the brand's high-tech approach to sustainability. BIOEFFECT's ecologically designed greenhouses are powered by sustainable renewable energy, using hydroponics that saves more water and volcanic sand that further cleans the cultivation.Located in the lava field of the Reykjavik Peninsula, just 50 km from Reykjavik's headquarters, the greenhouse can grow up to 13 barley plants at a time and uses biotechnology to produce clean and stable ingredients. "